Leadership Does Not Have to Feel Heavy

For salon owners, managers, & Beauty Leaders who are ready 

to lead with steadiness, clarity, and emotional regulation.

so decisions feel Easier, conversations feel safer, 

and leadership stops living in your nervous system.

WEDNESDAYS AT 12PM EST

 

“Most leaders say the same thing. Leading people feels heavy. Retention is harder than ever. And no one handed you the playbook.”

Stef 

Does this sound like you?

01

Some days you question if you are doing this right

02

Leadership feels heavy and you wonder if it could feel easier

03

You aspire to lead with more confidence, clarity, and ease- because you love leading

04

You want to raise your frequency so leadership fuels you instead of drains you

05

You are ready to grow your skills and create a salon where people want to stay

Payment Plans Available or Pay In Full

Join The Leadership Lab

 

12 bi-weekly sessions intentionally spaced to build emotional intelligence, self-regulation, and leadership capacity over time, not just insight

6 leadership labs (90 minutes each) focused on leadership frequency and the conversations that most impact people and retention: coaching, accountability, conflict, trust, culture, and retention

6 integration + open coaching sessions (60 minutes each) to apply emotional intelligence in real situations, regulate through complexity, receive feedback, and learn alongside peers

Private Leadership Lab classroom with recordings, leadership tools, emotional intelligence frameworks, and ongoing conversation between sessions

Optional participation in original doctoral research on retention in the professional beauty industry through anonymous surveys, with exclusive access to insights and findings

The 6 Lab Session Topics

01

Emotional Intelligence + Leadership Frequency

02

Clarity, Expectations, & Communication Safety

03

Feedback + Tough Conversations + Accountability

04

Coaching vs. Managing (Developing People)

05

Culture, Values, & Energy (Belonging + Alignment)

06

Motivation, Development, & Retention Awareness

Payment Plans Available or Pay In Full

Why do people keep leaving salons?

You’re Not Just Learning — 

You’re Contributing to Research That Matters

Alongside the leadership and regulation work, participants are invited to take part in ongoing doctoral research focused on leadership, internal state, and retention in the professional beauty industry.

THE MARCH LAB SCHEDULE

ALL TIMES ARE EST ZONE.

Leadership Lab 1 | March 4 | 12:00–1:30 PM EST

Integration Session 1 | March 18 | 12:00–12:45 PM EST

Leadership Lab 2 | April 1 | 12:00–1:30 PM EST

Integration Session 2 | April 15 | 12:00–12:45 PM EST

Leadership Lab 3 | April 29 | 12:00–1:30 PM EST

Integration Session 3 | May 13 | 12:00–12:45 PM EST

Leadership Lab 4 | May 27 | 12:00–1:30 PM EST

Leadership Integration Session 4 | June 10 | 12:00–12:45 PM EST

Leadership Lab 5 | June 24 | 12:00–1:30 PM EST

Integration Session 5 | July 8 | 12:00–12:45 PM EST

Leadership Lab 6 | July 22 | 12:00–1:30 PM EST

Integration Session 6 | August 5 | 12:00–12:45 PM EST

all sessions are recorded 

Great leaders don’t all look the same.

But they do hav a common skill

The ones who build stable, high-performing teams share one thing in common: they can regulate themselves before they try to lead others.

You don’t need to slow your ambition, dim your intensity, or become a different kind of leader to benefit from internal regulation.

Internal regulation isn’t about being “zen.”
It’s about having range.

It’s the ability to notice what’s happening inside you — stress, urgency, frustration, excitement — and choose how you lead from it instead of letting it run the room.

We work on this internal regulation work + leadership skill development because together they make you a powerhouse leader.

Sign up is simple

Just register to secure your seat

  pay in full $1832

OR choose A Payment plan

6 weekly payments of $305.33

10 seats.

Will you be in one?

Enrollment closes two weeks before class begins.

Seats are limited.

AFTER the leadership lab, YOU'LL BE ABLE TO

LEAD WITH CLARITY AND CONFIDENCE

No more second guessing or carrying the weight alone. You will learn practical skills and rhythms that help you show up steady, confident, and clear in every leadership moment.

 

BUILD A CULTURE THAT RETAINS TALENT

Turnover does not have to be your reality. You will understand what keeps people long term and how to create a culture where your team feels connected, supported, and motivated to stay.

SHIFT YOUR LEADERSHIP FREQUENCY

Leadership can feel lighter. You will discover how to raise your own frequency so the work is more easeful, energizing, and fulfilling — for you and for the people you lead.

 

Bonus offer

Receive a lifetime membership to the Leadership Sanctuary!

An online leadership community to support your learning  

Stef 

Fox

Founder

For years I poured my energy into helping salons recruit talent and market themselves to grow. But I kept circling back to the same question: why does our industry struggle so much to keep people in salon careers?

That curiosity became a deep desire to solve it. I wanted to understand leadership, retention, and what truly makes teams last.

I have spent my career as a stylist, salon owner, executive, consultant, and now doctoral researcher working on my doctorate in organizational psychology, digging into these very questions. The Leadership Lab is part of this first of its kind research, and by joining you not only grow as a leader — you contribute to the work that will shape the future of retention in professional beauty.

What are people saying about working with stef

“Stefanie is a genius. She is truly one of a kind and a gift to anyone who works with her. She has transformed our 40 year old business. We are forever grateful and love her so much."

Helen MIller

“It takes a lot to create change in a business the size of Van Michael. Stef is the real deal. She has helped us transform systems that were slowing down our growth. I can't recommend her enough."

Lucas Council

FAQ

WHAT DAY/TIME DO THE SESSIONS MEET?

Every cohort has a different start day and time. We do our best to maintain the same day and time for every session but sometimes exceptions have to be made. The schedule is subject to adjustment with as much advance notice given as possible when a date change does occur. This is rare, but always possible. 

 

WHAT IF I MISS A SESSION?

Sessions are recorded and saved in your private Skool classroom inside of the Leadership Sanctuary.

 

HOW DO I HOLD MY SPOT? 

You can choose the payment plan of 6 monthly payments of $305 (total $1,832) or pay in full for $1,832. 

 

 

 

 

HOW IS THIS DIFFERENT FROM OTHER LEADERSHIP TRAINING?

The Leadership Lab blends structured learning with live coaching, so you do not just learn concepts. You practice them, apply them, and get feedback in real time. It is also part of first-of-its-kind doctoral research, so you gain exclusive access to insights on what truly retains teams.

 

WILL MY INPUT BE PUBLIC?

No. The lab discussions are confidential and should you choose to participate in the doctoral research occurring within the Labs all research is conducted anonymously.

 

WHAT IF I ALREADY FEEL BURNED OUT AS A LEADER?

That is exactly why the Leadership Lab exists. Leadership does not have to feel heavy. In this space you will gain tools, rhythms, and support that make leadership feel lighter, more sustainable, and even energizing. You will leave with confidence in your skills and clarity in how to lead in ways that help both you and your team thrive.

Quit letting your dreams stay dreams

 

The Leadership Lab is not just a program. 

It is also part of my doctoral research on what it takes to retain talent long term in professional beauty.