THE HIRING INTENSIVE
Build your done-with-you recruiting system in 4 hours
If you’re tired of hiring feeling like a guessing game—posting job ads that go nowhere, chasing stylists who ghost, and constantly starting over—this is your solution.
March Class Dates March 3rd & March 11th 1-3pm EST
“Most business owners and managers say the same things. Recruiting feels impossible. Leading people feels heavy. Retention is harder than ever. And no one handed you the playbook.”
Stef
What you'll build (and walk away with)
Your Recruiting System Blueprint – a full process that covers how to attract, qualify, and onboard new hires (so you stop reinventing the wheel every time)
Your Workforce Playbook – what today’s talent actually wants, how to meet them there, and how to stand out as the business everyone wants to work for.
Your AI Recruiting Assistant – a custom-built ChatGPT bot trained to write your job posts, respond to DMs, and follow up automatically.
Your Hiring Content Plan – a 30-day Instagram and school-outreach strategy that keeps new stylists coming to you.
Your Confident Hiring Mindset – lead with clarity, conviction, and ease so you finally feel in control of your hiring outcomes.
Tuition is for you and up to 4 of your team members!
How it works
Each cohort runs for one month and includes both live classes and personalized coaching to help you execute.
📅 Cohorts are hosted live on Zoom
🕐 Live Sessions: We meet for two, 2-hour long sessions to rework your recruitment strategy
👥 Limited to 5 salons per cohort
💬 Includes one BONUS private 1:1 strategy session with Stefanie
This is not theory—it’s implementation.
You’ll work alongside Stef and other salon owners building their systems in real time. Every minute is focused on getting your recruiting strategy built, tested, and running by the time the month ends.
What's inside each session?
Session 1: Build + Brand
Understand the full marketing funnel of recruiting — from awareness to application — and what today’s talent actually needs to say yes.
Set up your AI Recruiting Assistant live to handle job posts, DMs, and follow-ups automatically.
Create your full recruiting funnel from job post → DM → interview so you stop losing great candidates along the way.
Identify your ideal stylist persona and learn how to speak their language online with confidence and clarity.
Session 2: Automate + Amplify
Learn how to recruit through Instagram and cosmetology schools to build a steady pipeline of stylists who already know your brand.
Design your outreach content for consistent visibility and brand awareness that keeps your salon top of mind.
Set up your automated follow-up process and recruiting calendar so your system keeps running long after the intensive ends.
💬 Then, your 1:1 BONUS private coaching session helps you finalize and refine everything for your unique brand and team — ensuring your hiring system is polished, repeatable, and ready to scale.
Bonus Access
Bring up to 4 team members to 1x1 with stef—your leadership, social media, or recruiting team—so everyone leaves aligned and ready to implement what you have learned.
Who This Is For
✔ Salon owners who are ready to stop hiring reactively and start recruiting strategically.
✔ Leaders who want to use AI and automation to save time without losing authenticity.
✔ Growth-minded salon groups who are ready to scale and build a team that sticks.
Enrollment Now Open
Each cohort is capped at 5 salons to ensure every participant gets personal attention.
👉 The March cohort
March Class Dates March 3rd & March 11th 1-3pm EST
FAQ
WHAT DAY/TIME DO THE SESSIONS MEET? The first quarter cohort options are: January 7th and January 21st. 12-2pm or Feb 2nd & 16th 9-11am EST or March 3rd & 16th 1-3pm EST. You choose one date pair.
HOW MANY PEOPLE FROM THE SALON CAN JOIN? Up to four team members can attend under one enrollment. Bring whoever will help you build, implement, or lead your recruiting system — owners, managers, social-media leads, or education directors.
HOW MUCH TIME SHOULD I PLAN TO COMMIT? You’ll attend two live sessions (2 hours each) during the month, plus your private 1:1 coaching call. Plan on an additional 1–2 hours between sessions to apply what you learn. By the end of the month, your entire recruiting system is live and ready.
WHAT RESULTS CAN I EXPECT?
By the end of your cohort, you’ll have:
A full AI-powered recruiting funnel running
Job posts and DMs that actually attract your ideal stylist
A confident hiring process you can use again and again
Many salons report their first qualified applicants during the intensive — because the system works fast when implemented live.
HOW OFTEN DO COHORTS START? New cohorts begin monthly.
THE HIRING INTENSIVE
The Salon Hiring Intensive is the culmination of that work — a live, done-with-you experience that gives you the same systems and insights I’ve implemented for major salon groups and brands nationwide.
Because here’s what I know for sure:
When a salon owner gains confidence in recruiting — when they understand the psychology behind what talent wants and have the systems to deliver it — everything changes.
You stop chasing. You start attracting.
Your team grows, your energy shifts, and your business finally moves forward with ease.
Stef
Fox
Founder
For years, I’ve poured my energy into helping salons recruit talent, grow their brands, and build teams that last.
And yet, the same question kept circling back — why does our industry still struggle to attract and keep great people?
That question became my mission.
I wanted to solve it — not just with inspiration, but with data, strategy, and systems that work.
Over the last decade, I’ve been trusted by some of the largest and most respected salon brands in the country to help them crack the recruiting code — brands representing tens of millions in annual revenue and hundreds of team members.
Together, we’ve built hiring systems that produced real results — in some cases, as many as 65 hires in a single year.
What makes my approach different is that I don’t teach theory — I bring data no one else has in the professional beauty space. My work is grounded in both real-world recruiting results and my doctoral research in organizational psychology, where I study what actually keeps people engaged, fulfilled, and thriving in salon careers.
Here's what others are saying
“Stefanie is a genius. She is truly one of a kind and a gift to anyone who works with her. She has transformed our 40 year old business. We are forever grateful and love her so much."
Helen MIller
“It takes a lot to create change in a business the size of Van Michael. Stef is the real deal. She has helped us transform systems that were slowing down our growth. I can't recommend her enough."
Lucas Council
Quit letting your dreams stay dreams
THE SALON OF YOUR DREAMS STARTS WITH HIRING THE RIGHT PEOPLE